To launch Vitaminwater's new bottles, we created the Vitaminwater Universe, composed of "worlds" based on the labels we wrote.

Featuring:

• A poster and trailer for the made-up movie Dogs Lost in a Maze that is also in Egypt

• A functioning phone number that drove to hold music for a very busy man named Brandon

• A promotional video for Kiwi-Strawberry University

• A "what's in my bag?" video featuring the essentials of a celebrity we cannot afford to name